Digital marketing is one of the top priorities of brands and businesses worldwide. Now with the advent of newer technologies, companies and advertising firms are now focusing on them to take advantage of new technology and trends.
Adopting new trends is not an optional thing, you must adopt the new trends in order to remain relevant in your business field. The digital marketing landscape is quickly changing, and you must quickly adapt to the changing environment.
Here are some of the biggest digital marketing trends to follow in 2020.
Chatbots are not a new thing, and they will continue to be an important thing in digital marketing in the year 2020. You can now use these chatbots in combination with AI to send messages to your customers and interact with them in real time, and any time of the day.
Around 80% of all the customer services in the world right now are using chatbots in one form on the other. They provide your business with a quick way of communication, and can be operated 24/ 7 without any delays. Thus way, your business can save lots of money by using chatbots.
People there days do not like to be exposed to the usual advertising stuff that does not represent their interests. Customers usually preferred personalized advertisements.
That is why personalization, or targeted advertising is becoming more popular by the day. Big companies like Amazon and Netflix also use personalized recommendations to help their customers in the selection of products relevant to their interests.
Video marketing is also one of the best digital marketing techniques applied these days. This trends is not going anywhere anytime soon.
Although it is a bit old, but video marketing is still one of the best digital marketing trends in 2020.